Starting an Online Business

Starting an online business provides new opportunities to reach customers without having to maintain a physical storefront. With the use of the internet at an all-time high and online sales expected to reach $1.5 trillion in the U.S. in 2024, many are looking to digital options to create something sustainable in the comfort of their homes.

However, the website is not the only factor that needs to be put in place for success. Rules, expenses, tools, and preparation all play a role. The first step to being successful is having a straightforward but clear understanding of what is required and how each step should be performed correctly.

New Jersey has certain benefits, but these are only beneficial if the business is established on the right foundation.

Building the Business and Choosing a Niche

Every good business begins with a clear idea and plan. You need to understand what you are selling, to whom, and what makes people choose your product or service. Niches help define that focus. Instead of selling a generic product like clothing, it may be better to sell customized hiking shirts or protective gear for motorcyclists.

A well-defined niche will influence your online store, ads, and even the marketplaces you sell on. In the case of New Jersey, local data may prove beneficial. Google Trends often shows an increase in searches for eco-friendly or handmade products in the region.

For example, a seller in Morris County may find that there is high demand for handmade candles or digital art downloads. The demand can then be used to create a short business plan.

Building the Website: Access, Mobile Use, and Performance

Once the idea and legal setup are in place, the next focus is the website. This is not just the online storefront—it’s the main point of contact between you and your customers. It must work well on every screen, load quickly, and be easy to use.

Most business owners now build mobile-first sites because over half of online buyers shop through phones. That’s where proper design becomes important. A simple structure, fast loading time, and easy checkout help avoid customer drop-off. Website builders like Shopify and Wix are commonly used because they come with tested templates and tools.

But having a mobile-friendly store does more than look good, it supports real use. Online casino platforms are good examples. Before any launch, these companies run test versions of their apps on dozens of devices. That’s because their users expect full access, wherever they are. Performance and screen fit are checked to make sure people can use these casino apps on the go without issues.

Choosing the Right Business Setup

Before selling anything, a business must be legally formed. In New Jersey, most new online owners go with either an LLC or a corporation. LLCs are easier to manage and work well for solo owners or small groups.

They let you report earnings through your personal tax return. Corporations allow for more investors and can help with long-term plans to raise money or hire a team. New Jersey makes it simple to register online through the Division of Revenue.

You’ll need a business name, a physical mailing address (even if you work from home), and you must register for taxes. Many startups choose to get advice from professionals to avoid missing steps. For example, an LLC based in Parsippany can be registered in a single day if the paperwork is in order.

Picking a Business Model and Products

An online business must also choose how it will handle its products. A few common choices include dropshipping, private labeling, or buying in bulk and shipping directly. Each method has different levels of risk and cost.

Dropshipping has become popular in New Jersey because it allows owners to list products without storing them. A store owner finds suppliers who ship items straight to the buyer, cutting startup costs—but quality control depends on the supplier. Another approach is to use a private label setup.

Each model has trade-offs. What matters is choosing based on your budget and how much control you want over inventory and fulfillment. Keep it small at first and test a few items before scaling up.

Costs, Setup Time, and Tools to Expect

Online businesses in New Jersey can be started for under $500 if done carefully. Website tools, business registration fees, and basic design costs are among the main expenses. However, many skip budgeting for marketing or platform fees.

Startup tools like domain registration, design templates, and payment processors also have monthly costs. For example, a basic Shopify plan costs around $39 per month, while domain names can cost $15 per year. New business owners should list these out early to avoid surprises.

Time is another cost. Even small stores often take three to four weeks to fully set up—from planning to launch. That includes designing the store, loading products, testing payments, and writing terms and policies.

Do classic cars still turn heads? Always. Whether it’s a roaring Dodge Charger or a polished Jaguar E-Type, the passion never fades. But buying one? Especially online? That’s an art — and a game of patience, trust, and information.

The good news is that online auctions have changed the way collectors shop. You don’t need to live near a vintage lot or drive cross-country anymore. With platforms like sca.auction in WA , even buyers in Washington can explore wide selections of classic cars with detailed history and verified listings.

Trust the Platform but Scrutinize the Listing

Classic cars may look perfect in photos, but behind that shine might hide decades of wear. A trustworthy website displays not only crystal-clear photos, but also engine data, listing updates, and seller ratings.

Here’s a tip: Cross-check the vehicle’s VIN, title type, and seller information. A genuine account will have prior transactions, responses to buyer questions, and a solid policy on returns or cancellations.

Auction Advantage vs. Private Seller Risk

Online auctions offer scale and transparency. A private seller might list only one vehicle. An auction offers dozens of classic cars daily — sometimes hundreds — each with histories, service logs, and clear ownership trails.

Table: Comparing Online Auctions and Private Listings

A major advantage of online classic car auctions is access to real-time bidding and direct purchase systems. Many platforms even allow you to buy outright, skipping the auction entirely if you find your dream car.

What to Look for in a Quality Listing

Not every classic car online is worth your time. Real car sellers provide accurate detail, not vague phrases like “runs great.”

Checklist for Evaluating a Classic Car Listing:

1. Matching engine and chassis numbers
   
2. Detailed restoration history
   
3. Interior and exterior condition
   
4. Clear mileage and odometer function
   
5. Verified ownership records and past sale history
   

A collector looks beyond looks. They verify parts, confirm model authenticity, and insure before paying. You should too.

Budgeting and Shipping the Right Way

Many buyers forget this part — hidden costs. You might find an affordable classic car, but then come the extras.

Breakdown of Hidden Costs When Buying Online:

• Platform fee (5–10%)
  
• Transportation or enclosed shipping
  
• Insurance while in transit
  
• Title paperwork and registration
  
• Optional pre-sale car inspector report
  

Even a reasonable listing can become expensive fast. Always get a full quote, plan for financing if needed, and compare offerings across multiple websites. Some auto platforms allow instant cost calculators.

Ensuring a Legal and Safe Transaction

Any vehicle purchase needs a legal trail. That includes title transfer, state policy compliance, and if applicable, emissions testing.

Tips to Stay Legally Safe:

• Never buy from a seller unwilling to share ownership docs
  
• Avoid wiring money outside platform systems
  
• Use an app or third-party service to track transactions
  
• Request a bill of sale with VIN and full model name
  
• Always verify if the dealer is licensed if you skip the auction
  

Want to go beyond? Consider hiring a professional who handles vintage vehicle importing and shipping. Some platforms even allow you to request these as an added service.

FAQ: What Buyers Often Ask

1. Can I return a classic car bought online if it has hidden damage?
Depends on the policy. Many auctions are final, but verified websites may allow returns if terms were misrepresented.

2. How do I find the best place to buy rare classic cars?
Look for platforms offering international inventory, detailed VIN checks, and a wide range of types. Many dealerships now also list vintage models online.

3. Can I get classic car insurance immediately after the sale?
Yes. Some insurance providers offer instant coverage quotes via app or online forms once you have proof of ownership and VIN.

4. Is it possible to finance a classic car bought online?
It is. Some platforms partner with lenders for classic cars, offering fixed terms based on price and condition.

5. Should I consider selling my current vehicle before buying a classic car?
If you’re considering selling, many platforms allow simultaneous listing and purchase, letting you upgrade without holding two titles.

MORRIS COUNTY — Morris County is alerting local authorities and the public to resources identified by the Morris County Department of Human Services to aid families who may need assistance if federal funding for the Supplemental Nutrition Assistance Program (SNAP) is paused on November 1 due to the federal shutdown.

SNAP and the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) provide access to nutritional assistance programs for millions of Americans. According to the New Jersey Department of Health, the benefits will be either delayed or unpaid beginning Saturday, November 1, for more than 800,000 New Jersey residents and 17,000 people in Morris County if the federal shutdown continues.

“When times are tough, Morris County steps up to help – and now is one of those times.  As of Saturday, the SNAP program will no longer be funded, leaving 17,000 Morris County residents without the means to purchase food for themselves or their families.  We need your help!  Please consider donating food, grocery gift cards or a financial contribution to your local pantry,” said Commissioner Christine Myers, liaison to Human Services for the seven-member Morris County Board of County Commissioners.

“While we hope the government shutdown ends quickly, we do not know how long it will last.  Those who rely on SNAP benefits will face an increasing financial crisis. Households may be at risk of falling behind on other bills. In helping them, we each need to consider donating food or financial support more than once, for as long as this situation unfolds. Together, we can make a difference,” she added.

The Morris County Department of Human Services, which is working with the county’s major charitable food providers, has posted information about ongoing developments with the potential pause on SNAP and it has identified charitable food providers that have resources for struggling families and are open to contributions from the community.

General information may be found below on the status of SNAP on the county’s Department of Human Services webpage.

Local charitable food resources may be found at the two links below:

• Emergency Food Resources – Morris County, NJ
• List of available Food Pantries and Meals Services throughout Morris County

MORRIS PLAINS — The Interfaith Food Pantry Network has announced emergency measures to support local residents affected by delays in SNAP (Supplemental Nutrition Assistance Program) benefits resulting from the ongoing federal government shutdown.

The organization shared that it remains unclear how long benefits will be disrupted, with recipients possibly facing unpaid or delayed assistance throughout November. In response, the pantry is stepping in to help those in need of food on a temporary basis until their benefits resume.

Emergency food will be distributed Monday through Thursday from 3:00 p.m. to 4:30 p.m. at the Interfaith Food Pantry Network’s location, 2 Executive Drive, Morris Plains. Individuals are asked to bring their EBT card or Connect EBT app as proof of loss of benefits.

For those needing ongoing support, the pantry continues its standard enrollment process. Residents can call (973) 538-8049 ext. 210 to schedule an intake interview. Additional documentation is required for long-term assistance.

In a note to supporters, the organization expressed gratitude for the community’s generosity, stating that their continued donations allow the pantry to respond swiftly during times of crisis. Preparations are already underway to distribute more than 2,500 turkeys and additional food supplies in November to meet the rising need.

Community members wishing to contribute can support the pantry’s efforts through its annual appeal to ensure families do not go hungry during the holiday season and beyond.

PARSIPPANY — Congresswoman Mikie Sherrill kicked off her “Driving Down Costs” bus tour on Tuesday, October 28, in Lake Hiawatha, launching a weeklong campaign trip that will take her through all 21 New Jersey counties ahead of Election Day.

Sherrill began her day at Bollywood Grill on North Beverwyck Road, where she met with local residents and small business owners, including community member Mani Bakshi and Gagan Singh, co-owner of Subzi Mandi Farmers Market. Following her visit, she crossed the street to the Lake Hiawatha gazebo, where a crowd of supporters gathered to hear her remarks.

“From day one of this campaign, I’ve been laser focused on driving down costs, and that remains my North Star as we take that message to all 21 counties this week,” said Sherrill. “I’m running to make New Jersey more affordable and to fight for your family just as hard as I fight for mine. We are ready to put in the miles in this final stretch to get out the vote and get to work delivering for New Jersey.”

The event drew an energetic mix of residents and local leaders, including Parsippany Councilwoman Judy Hernandez, Diya Patel, a 23-year-old Parsippany resident and candidate for Parsippany Town Council, and Pulkit Desai, who is running in this year’s election for Mayor.

Photos from the event captured Sherrill speaking with constituents inside Bollywood Grill and addressing the crowd outside under clear autumn skies, as her campaign bus prepared to roll on to its next stop.

MORRIS COUNTY — As autumn settles over Morris County and the holiday season draws near, one long-standing local tradition is once again uniting the community in the spirit of generosity. Operation Holiday Gift Giving has launched its 55th annual campaign—continuing a legacy that has brightened the lives of thousands of residents in need for more than half a century.

Founded on compassion and community spirit, Operation Holiday Gift Giving is a volunteer-driven, non-profit organization dedicated to ensuring that no one is forgotten during the holidays. Each year, the group works hand-in-hand with local service agencies to identify and assist those facing hardship—providing everything from warm clothing and personal essentials to toys and special gifts for children who might otherwise miss the joy of the season.

“Our mission has always been simple: to bring comfort, hope, and happiness to our neighbors,” the organization shared in its annual appeal letter. “Every donation, no matter how small, creates a ripple of kindness that reaches those who need it most—the elderly, the disabled, survivors of abuse, the homeless, and especially children.”

What sets Operation Holiday Gift Giving apart is its personalized approach. Volunteers carefully match each contribution to specific wish lists, ensuring that gifts go directly to individuals and families most in need. This thoughtful coordination transforms donations into moments of genuine joy and connection across the community.

As the organization celebrates its 55th year, supporters are once again encouraged to give generously to keep this meaningful tradition alive. “Your generosity has been the heart of this mission for 55 years,” the letter reads. “Together, we can continue to make the holidays brighter for those who might otherwise be overlooked.”

All donations to Operation Holiday Gift Giving are tax deductible and can be mailed to:
Operation Holiday Gift Giving, P.O. Box 1697, Morristown, NJ 07960. (This is the original Operation Holiday and is not associated with Operation Holiday.net).

With the continued support of the community, Operation Holiday Gift Giving remains a shining example of Morris County’s enduring compassion—proving that even the smallest act of kindness can bring light and warmth to those in need during the holiday season.

Contact Liz Harper, President, Operation Holiday Gift Giving
[email protected]

PARSIPPANY — Volunteers are preparing to collect Operation Christmas Child shoebox gifts during National Collection Week, November 17 – 24. Nearly 5,000 drop-off locations will open across the country in November, and shoebox packers can find their local drop-off locations near Parsippany.

Since 1993, Operation Christmas Child has been collecting and delivering gift-filled shoeboxes to children including many who are suffering from war, poverty, disease and disaster. Operation Christmas Child hopes to reach another 12 million children in 2025.

Shoebox packing is fun for individuals, families and groups! Find a step-by-step guide on the How to Pack a Shoebox webpage. The project partners with local churches across the globe to deliver these tangible expressions of God’s love to children in need. Participants can donate $10 per shoebox gift online through “Follow Your Box” and receive a tracking label to discover its destination.

Participants can find the nearest drop-off location and hours of operation as they make plans to drop off their shoebox gifts. The online lookup tool is searchable by CityState or ZIP code. Signs at each location will identify the drop-off. Local drop-off locations and hours in Parsippany and Livingston, NJ are listed below:

Parsippany – New Apostolic Church

819 Edwards Road
Parsippany, NJ 07054

Monday, November 17: 11:00 a.m. – 1:00 p.m.
Tuesday, November 18: 4:00 p.m. – 7:00 p.m.
Wednesday, November 19: 4:00 p.m. – 7:00 p.m.
Thursday, November 20: 4:00 p.m. – 7:00 p.m.
Friday, November 21: 4:00 p.m. – 6:00 p.m.
Saturday, November 22: 1:00 p.m. – 3:00 p.m.
Sunday, November 23: 1:00 p.m. – 3:00 p.m.
Monday, November 24: 11:00 a.m. – 1:00 p.m.

Livingston – The Crossing Church

222 Laurel Avenue
Livingston, NJ 07039

Monday, November 17: 10:00 a.m. – 12:00 p.m.
Monday, November 17: 5:30 p.m. – 7:30 p.m.
Tuesday, November 18: 10:00 a.m. – 12:00 p.m.
Wednesday, November 19: 5:30 p.m. – 7:30 p.m.
Thursday, November 20: 10:00 a.m. – 12:00 p.m.
Friday, November 21: 5:30 p.m. – 7:30 p.m.
Saturday, November 22: 10:00 a.m. – 2:00 p.m.
Sunday, November 23: 12:30 p.m. – 5:30 p.m.
Monday, November 24: 10:00 a.m. – 2:00 p.m.
Monday, November 24: 5:00 p.m. – 7:00 p.m.

Operation Christmas Child, a project of Samaritan’s Purse, seeks to demonstrate God’s love in a tangible way to children in need around the world. Since 1993, Operation Christmas Child has collected and delivered more than 232 million gift-filled shoeboxes to children in more than 170 countries and territories.

PARSIPPANY — Frank Cahill, Chairman of the Parsippany–Troy Hills Economic Development Committee, had the honor of presenting a special plaque to Melissa Gargantiel, Senior Development Manager for the American Cancer Society, in recognition of the 25th Anniversary of Relay For Life being hosted in Parsippany.

“For twenty-five years, Relay For Life has brought thousands of people to Parsippany—families, survivors, caregivers, and supporters—all coming together for one cause,” said Cahill. “Their presence not only strengthens our community spirit but also provides an incredible boost to our local businesses each year.”

Joining in the celebration were Mayor James R. Barberio, Council Vice President Frank Neglia, and Economic Development Committeeman Jigar Shah, who each recognized the American Cancer Society’s lasting impact and unwavering dedication to the fight against cancer.

PARSIPPANY — Small businesses in Parsippany and beyond now have a smarter way to secure funding, thanks to Grantly — a newly launched, patent-pending platform that uses artificial intelligence to match entrepreneurs with grants tailored to their business needs.

Developed by Anikait Sota, a high school student at Mountain Lakes High School and a contributor to the Parsippany Economic Development Committee, Grantly is available now at www.grantlyai.net.

Unlike traditional grant searches, Grantly collects personalized information about a business — such as its size, location, industry, and community impact — and instantly recommends relevant grants. A unique beta feature also allows users to autofill grant applications using AI, streamlining the often time-consuming paperwork process.

“We designed Grantly to eliminate the friction between small businesses and the resources meant to help them grow,” said Anikait Sota, Founder of Grantly. “Many business owners don’t even realize how many grants are out there. Our tool changes that.”

The tool is currently patent pending for its proprietary grant-matching methodology, and early feedback has been promising.

Local business owners seeking assistance with the platform or the grant process are encouraged to email [email protected] or reach out directly to Frank Cahill, Chairman of the Parsippany-Troy Hills Economic Development Committee. Other committee members are also available to help local entrepreneurs navigate the tool and complete applications.

Grantly was developed in close collaboration with the Economic Development Committee and is proud to be backed by community leaders who recognize the need to simplify access to capital for startups and local businesses.

“This project exemplifies the innovation and leadership coming out of our community,” said Frank Cahill, who has championed several initiatives to support Parsippany’s business environment. “We are proud to stand behind Anikait and the work he’s done with Grantly.”

The platform is already attracting attention from small businesses across Morris County and is expected to expand its offerings in the coming months. For those in Parsippany, it marks another win for a township focused on supporting business owners of all backgrounds and industries.

PARSIPPANY — The Troy Hills Center transformed into a festive Halloween wonderland during its annual Trunk or Treat celebration, where clients and area children came together for an afternoon filled with joy, costumes, and community connection.

Decorated car trunks lined the parking lot, each one bursting with spooky creativity — from friendly ghosts and smiling pumpkins to witches and superheroes. Clients of Troy Hills Center, joined by staff and volunteers, enjoyed handing out candy and greeting the children as they made their way from car to car.

Laughter and excitement filled the air as residents and visitors exchanged stories, snapped photos, and admired each other’s costumes. For many clients, the event was more than just a holiday celebration — it was a chance to share in the spirit of community and experience the joy of togetherness.

“This is one of our favorite days of the year,” said a staff member. “Seeing our clients light up as they interact with the children reminds us what community really means — kindness, inclusion, and fun for everyone.”

The event also featured music, festive decorations, and a variety of treats, ensuring that every participant left with both candy and cherished memories.

Troy Hills Center’s Trunk or Treat once again proved that Halloween isn’t just about costumes and candy — it’s about bringing people together and celebrating the spirit of joy across generations.

Reprinted from Parsippany Focus Magazine, November 2025. Click here to read the magazine.