First Watch to open on Route 10 in Briarwood Commons

First Watch: Back in 1983, there was no breakfast restaurant-focused category, really. Then the original First Watch opened with the idea that people want a Breakfast, Brunch and Lunch restaurant that doesn't moonlight with steaks or anything else later in the day.

MORRIS PLAINS — The area’s “First Watch” is preparing to open soon in the Briarwood Commons, 1711 Route 10 East, Morris Plains. They will be joining Chick-fil-a which is also under construction and is expected to open in the Summer.

The closest First Watch is located at 1235 West Chestnut Street, Union. There is also another New Jersey location at 1012 Haddonfield Road, Cherry Hill.

Some of the delicious items on their menu include Avocado Toast, Power Wraps, BLT Benedict, Bacado Omelet, Frittata Rustica, Asian Pork Belly Breakfast Bowl, Mediterranean “Baked” Eggs, Lemon Ricotta Pancake, Floridian French Toast as well as the traditional “two fresh cage-free eggs any style with your choice of bacon, smoked ham, savory chicken sausage patties, turkey or pork sausage links. Served with whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Substitute Udi’s Gluten Free toast at no additional charge.”

Other stores in Briarwood Commons include Kohls, Harmon Face Values, Pro-Haircutters, Massage Envy, GameStop, Village Spa, Terry’s Pet Depot, Chipotle Mexican Grill, GNC, Wells Fargo, Mattress Firm and Verizon Wireless.

Briarwood Commons has four spaces available: 40,239 square feet, 5,547 square feet, 8,368 square feet and 4,000 square feet. The shopping center is in the process of completing a complete remodeling.

First Watch opened as a daytime café in 1983 – a first-of-its-kind restaurant serving breakfast, brunch and lunch only. The idea was that they would focus on daytime dining, work to perfect it, without trying to moonlight as a dinner place. That’s right… For our staff, that meant no night shifts. Ever. They could leave work in time to pick up the kids from school, play a round of golf, get homework done, or simply enjoy the afternoon. That philosophy still exists in their restaurants today!

First Watch was awarded the 2018 Business Intelligence Group Best Places to Work Award. The 2018 Best Places to Work identifies the organizations doing all they can to improve performance by challenging their employees in an environment that makes work fun and engaging. The Business Intelligence Group honors those companies who help their employees accelerate their careers, knowledge and performance. Come join our team and see what all the fuss is about!

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