PARSIPPANY — Parsippany Area Chamber of Commerce held a networking meeting on “Social Media & Why We All Need to Engage.” The event was presented by Ilene Greene and Ted Polmar, Principals of MarketShare Communications and BizCircles Entrepreneurs Business Network.
“There was a time when social media was considered by some as a passing fad. Something that “the kids” were using, that businesses could never really benefit from. Today roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted about one year ago,” said Ilene Greene.
Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. Social media for business is no longer optional.
The attendees had an opportunity to find out who is using social media, how often they engage and which ones. Social Media helps you get: Exposure • Brand Awareness • Customer Loyalty and more.
The event was held at IHOP, 792 Route 46.
For more information on Parsippany Area Chamber of Commerce, click here.