PARSIPPANY — A few years ago, Parsippany Focus conducted a survey of its readers, and the two top stores requested were Target and Starbucks. Parsippany residents are getting their wish, all at one location.
Target, will have a soft opening on Wednesday, April 4 at 7:00 a.m. The official grand opening will be on Sunday, April 8 with in-store celebration highlighting unique features and store departments for guests. Complimentary reusable bags will be distributed to the first 1,000 guests. The location is the former Pathmark Food Store, 1159 Route 46, Troy Hills Shopping Center.
It’s 65,000 square feet, about half the size of a traditional Target, is the second small-format Target in the state.
Target was first rumored to be built in Waterview Marketplace, but Parsippany Planning Board limited the square footage of the size of stores permitted, Target decided to seek an alternative location. Waterview Marketplace is tentatively opening before the end of 2018 and will house Whole Foods.
When Parsippany residents were fighting the construction of Waterview Marketplace, Whole Foods was looking to rent the former Pathmark location.
Target’s flexible store design allows it to open in locations where a traditional-sized Target store would not fit. With a smaller size, the store offers an assortment that’s tailored to meet the needs of local guests. The Parsippany store caters to local families and residents, offering a curated selection of men’s, women’s, and kids’ apparel and accessories, fresh groceries and grab-and-go items, home décor, a health and beauty section, electronics and entertainment, and toys and sporting goods. Store services will include a CVS Pharmacy, Starbucks and Order Pickup.
“As chairman of the Parsippany-Troy Hills Economic Development Committee we are happy to see another vacancy filled in our retail space and jobs created for our community. I am happy to see that our retail spaces are not being redeveloped for housing,” stated Robert Peluso.
When Target joins a community, it becomes part of the neighborhood and invests in its well-being. In celebration of joining the Parsippany community, Target will give $6,000 total in grants across two local nonprofits this April.
The Parsippany store will employ approximately 160 team members. Target values the individuals who come together as a team to serve the local guests, and has increased its minimum hourly wage to $12 in 2018, on the way to $15 by 2020. Target has also invested in hundreds of thousands of paid training to give team members specialized skills and expertise they can use in their jobs, but also in their careers.
Peluso continued “As a founder of the shop local campaign in Parsippany, Parsippany Area Chamber of Commerce encourages residents to shop in our community.”
As for Starbucks, a year ago, Parsippany had no Starbucks locations. With the opening of the Target location, Parsippany will have three locations: the Target location joins one at 1429 Route 46, less than a mile from the new Target location and one located at 1739 Route 10.
CVS will also open at the Target location. A full service CVS is also located at 3503 Route 46, less than four miles west.
A 120,000 square foot K-Mart in Arlington Shopping Center closed last November. According to the website of Garden Communities, the owners of the property, the site of the former K-Mart is listed as “reserved.”
