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HomeBusiness NewsThe Habit Burger Grill to Open in Morris Hills Shopping Center

The Habit Burger Grill to Open in Morris Hills Shopping Center

California Fast Casual Burger Chain Expands East Coast Presence

PARSIPPANY — The Habit Restaurants, Inc., delicious Charburger has been habit-forming across the West Coast since 1969 and soon lines will be forming in Parsippany as it opens its fourth New Jersey location.

The Habit will open its doors at 10:30 a.m. on Wednesday, May 25, at 3043 Route 46 in the Morris Hills Shopping Center, bringing the total number of its restaurants nationwide to 148.

On Sunday, May 22 two pre-opening events are scheduled where 100% of sales will be donated back to Parsippany High School Sophomore Class – Lunch from 11:30 a.m. to 1:30 p.m. and Parsippany Hills High School Project Graduation – Dinner from 5:00 p.m. to 7:00 p.m. These events are open to the public.

Some Habit Burger Grill food facts:

    • Burgers are always 100% fresh ground beef, not frozen
    • Burgers are chargrilled over an open flame for extra flavor
    • Lettuce, tomatoes and onions are cut fresh daily
    • Tempura green beans, French fries, onion rings and sweet potato fries are 100% trans-fat free, cooked in soybean oil
    • Fresh chicken breasts are hand-filleted and marinated in-house
    • Tuna steak sandwiches are with line caught, sushi-grade albacore
    • Sirloin Steak Sandwiches are made with USDA Choice Sirloin Steak is trimmed and marinated in-house
    • Salads are fresh, made to order
    • House-made ranch dressing is prepared fresh daily in the restaurants
    • Every Habit  Burger Grill offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up.

The new Parsippany Habit Burger Grill is located in a 2444 square-foot space, which seats 52 patrons.  Approximately 35 new jobs have been created to staff this location.

About The Habit Restaurants:
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to more than 145 restaurants in 15 markets throughout California, Arizona, Florida, Idaho, Nevada, New Jersey, Utah, Virginia and Washington. More information is available by clicking here.

Habit Burger Grill is a member of the Parsippany Area Chamber of Commerce.

 

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Frank L. Cahill
Frank L. Cahill
Publisher of Parsippany Focus since 1989 and Morris Focus since 2019, both covering a wide range of events. Mr. Cahill serves as the Executive Board Member of the Parsippany Area Chamber of Commerce, President of Kiwanis Club of Tri-Town and Chairman of Parsippany-Troy Hills Economic Development Advisory Board.
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