PARSIPPANY — Saturday, November 25, 2017 is Small Business Saturday® – a day to celebrate and support small businesses and all they do for our community. Please join the SBA, Parsippany Area Chamber of Commerce and organizations across the country in supporting your local small business by shopping at a small business.
Not into the hustle and bustle of malls and big box stores? Small Business Saturday is the day to shop for you. On the day after Black Friday, local retailers will roll out the red carpet for their customers.
Small Business Saturday first started in 2010 and is a counterpart to Black Friday and Cyber Monday, which feature big box shops and e-commerce. Small Business Saturday encourages holiday shoppers to patronize businesses that are small and local.
Last year, 112 million consumers spent $15.4 million at small businesses, according to American Express, the company behind the shopping holiday.
“In the seventh year of small business Saturday the Parsippany Area Chamber of Commerce continue to focus on small business retailers, eating and drinking establishments, and franchisee owned chains in order to attract local consumers to patronize their businesses. They are important to our local economy and when people spend money in our local establishments both local residents and business owners benefit.” said Robert Peluso
Some of the participating Parsippany stores include:
- Annabella’s Pizza, 329 Smith Road
- Atlantis Sports Club, 199 Smith Road
- Green Hill Liquors, 168 Parsippany Road
- Rainbow Direct, 1855 Route 46 East
- Red Vision Systems, 1055 Parsippany Boulevard
- Subzi Mandi Cash and Carry, 251 Littleton Road
1. Get to know your neighbor
Small businesses are all about the community. Stop by the local retailers to find out more about their businesses. These are the folks who will buy your daughter’s Girl Scout Cookies and your son’s Boy Scout popcorn. It’s a way to connect as a citizen.
2. Sign up for emails
Small businesses have email lists where they notify customers of special sales of a shipment of a new batch of inventory. It’s good to be on that A-list.
3. Get ready to party
Many of the local stores will have food and drinks available for their special guests. The shopkeepers treat Small Business Saturday as an open house, hoping to retain you as a customer over the long haul.
4. Look for discounts
Many of the local mom-and-pop stores will offer specials and discounts. Ask about the specials as you’re getting to know the local owners.
5. Free gift wrap
Perhaps the best gift of all when it comes to shopping local is most stores will wrap your item for free or package it in a nice bag with tissue paper. That’s time you get back this holiday season.