PARSIPPANY — Kings Food Markets is excited to bring back its exclusive 24 Hour Just Picked Promise this summer, beginning on Friday, May 22. The program is designed to bring Kings’ customers locally grown, farm-fresh fruits, vegetables and herbs within 24 hours of being picked – giving shoppers the benefits of a local farm stand in the convenience of their neighborhood food markets.
“Each summer, we look forward to bringing the Just Picked Promise Program to our customers,” said Judy Spires, president and CEO of Kings Food Markets. “This exclusive program allows us to deliver the freshest produce available from our shoppers’ local community. As soon as customers see the Just Picked Promise seal, they know they are purchasing high quality products just like what they find at their local produce stand.”
Kings works with a network of more than 25 regional farmers – in towns such as Vineland, Mullica Township, Swedesboro, Landisville, Buena, Hammonton, Newfield, Medford, New Lisbon and Millmay – to deliver all of its Just Picked produce fresh to Kings stores within 24 hours of being hand-picked. Local farmers supplying the program select only the freshest, seasonal products in the morning, and through an expedited distribution process, they are delivered to Kings’ stores and prepared for sale the next day. The program is unique to Kings and was developed in partnership with Massachusetts-based Red Tomato, a non-profit organization committed to better connecting farmers and consumers.
“Freshness equals time,” said Paul Kneeland, vice president of Produce, Meat, Seafood and Floral for Kings Food Markets. “That’s why we are so proud to bring back our 24 hour Just Picked Promise. Our growers are committed to bringing the freshest, highest quality local produce to our stores every delivery.”
Kings customers looking to support local farmers and buy the freshest produce available can look for the 24 Hour Just Picked Promise seal in Kings’ stores. The items available at each store will vary daily; although, customers can expect to find such summer staples as arugula, basil, cilantro, lettuce, squash, mint, blueberries, cucumbers, kale and tomatoes with the Just Picked Promise.
The program will run in Kings stores Memorial Day weekend through Labor Day.
About Kings Food Markets
An upscale market chain serving customers throughout New Jersey, New York and Connecticut, Kings provides a unique shopping experience paired with the highest quality foods. From locally sourced, organically grown produce, to hand-selected cheeses from over 20 countries, Kings seeks to bring exceptional gourmet items to shoppers in all of the company’s locations. The in-store experience is enhanced by Kings’ associates, all of whom are passionate about food and eager to help customers create the perfect meal.
Kings is based at 700 Lanidex Plaza and has 25 stores serving the region.
The closest stores to Parsippany are located in Morristown, Boonton, Florham Park and Livingston.
Red Tomato: Fresh Produce. Fresh Thinking.
A non-profit organization founded in 1996, Plainville, MA-based Red Tomato works with a network of Northeast fruit and vegetable farms to bring farm-fresh, local produce to consumers throughout the region. Their mission is to connect farmers and consumers through marketing, trade, and education, and through a passionate belief that a family-farm, locally-based, ecological, fair trade food system is the way to a better tomato. Visit them on the web at www.redtomato.org.
