NEW JERSEY — The Community FoodBank of New Jersey (CFBNJ) announced today the launch of its first advertising campaign in support of Giving Tuesday, November 29, a national day that kicks off the holiday season by encouraging charitable giving. This year, CFBNJ will receive an important monetary contribution from a generous friend who is passionate about ending hunger in New Jersey.
The anonymous donor has issued a $25,000 Giving Tuesday Matching Gift Challenge. On Giving Tuesday only, every gift to the FoodBank will be doubled up to a total of $25,000. Monetary donations are particularly critical to the FoodBank because every dollar donated results in the ability to provide five meals for New Jersey’s hungry men, women and children. That’s 10 meals for every dollar donated on Giving Tuesday! People can donate at FeedNJkids.org.
According to Feeding America®:
· More than 1 million residents in New Jersey, or about 11.8 percent of the state’s population, are “food insecure,” the term the USDA uses to indicate people who lack access to enough food to lead healthy lives.
· The average rate of child food insecurity is an astonishing 16.8 percent.
· This translates to almost 340,000, or nearly one in five children, who will miss more than one meal today.
“No one, especially a child, should miss a meal because their family cannot afford food,” said Debra Vizzi, President and CEO of the Community FoodBank of New Jersey. “Too many families – including those with working parents – have to choose between medicine and food; housing and food; or utilities and food. On Giving Tuesday, we are imploring all those who are able to help their neighbors and donate to the FoodBank so no one has to miss a meal due to cost.”
The integrated #GivingTuesday campaign includes traditional public relations featuring results of a survey conducted among New Jersey moms about the state’s hunger crisis; a social media campaign; as well as an impactful 30-second television and radio broadcast public service announcement debuting on over 100 cable networks on November 18, 2016. Again, donations can be made by visiting FeedNJkids.org.
The Community FoodBank of New Jersey (CFBNJ), a member of Feeding America®, provides people across the state with food, help and hope. The FoodBank distributed over 43 million pounds of food last year to its more than 1,000 partner charities including pantries, soup kitchens, emergency shelters, mobile pantries, and child and senior feeding programs. For our neighbors, especially families, and for the volunteers and donors who support them, the Community FoodBank of New Jersey is the powerful change agent that fills the emptiness caused by hunger with the basic human essentials that people need to survive. More than 4.7 million times a year, someone in need is fed by the FoodBank’s network of partner charities.
