PARSIPPANY — Kemper Sports, the management company serving Knoll Country Club is seeking a full time Membership Sales & Marketing Director. The individual will report to Osner Charles, General Manager. Interested applicants should send resume to Ed Jackman, Regional Sales and Marketing Director via email to ejackman@kempersports.com.
Situated on 360 wooded acres, the Knoll Golf Club consists of two 18-hole golf courses, the Knoll East and Knoll West. The semi-private Knoll Golf Club West was established in 1929 as a championship course designed by Charles H. Banks. It is a par 70 course playing 6,878 yards from the back tees and 6,479 from the forward tees. Knoll West features rolling, tree-lined fairways, elevation changes and undulating putting greens. Known for its consistently high-quality turf conditions, Knoll West is a favorite for local golfers and players from New York. The Knoll Golf Club East, established in 1961, was designed by Hal Purdy. It is a par 70 course playing 5,884 yards from the back tees. Knoll East is a park-style golf course with tree-lined fairways and gently contoured putting greens suited to the novice golfer and those looking for a purely recreational round of golf. A newly remodeled driving range with 22 hitting bays opened in 2017 rounding out the golf offering at The Knoll Golf Club. The 45,000 square foot clubhouse at the Knoll Golf Club features a 125-seat grill, 250 seat banquet room, men’s and woman’s lockers and golf shop. KemperSports will manage golf operations and work closely with the food & beverage caterer to deliver consistently high-quality customer service throughout the club.
Position Summary
This position is responsible for the development and implementation of sales and marketing strategies, plans, and programs primarily designed to increase membership revenues, effectively communicate with membership, and promote a positive image of the facility to the community. Responsibilities include the implementation of various strategies including direct and/or telephone sales, direct marketing communications, advertising, special event promotions, and public and community relations. Responsibilities also include conducting periodic market research to provide information essential for revising current programs, which enhance the facility’s competitiveness in the marketplace, as well as for fiscal and operational analysis as appropriate.
- Manage the Knoll marketing budget and marketing activiti Assist with developing annual marketing plan and budget.
- Develop and implement sales, marketing and communication plans and strategies that serve to increase membership sales, promote a positive club image, and maximize revenues according to overall fiscal and operational budgeted goals.
- Monitor marketing spend and suggest alternative spending that drives revenues or brand aw
- Lead Monthly Knoll Birdie Newsletter creation and distribution
- Serve as liaison with local organizations such as Chamber of Commerce
- Plan and execute all marketing efforts at Knoll, including:
- Public relations
- Social media
- Conventional media
- Events (internal and external)
- Advertising
- Digital advertising
- Design, build, and maintain Knoll’s social media presence, which includes but is not limited to, updating Knoll’s Facebook, Twitter, Instagram, and YouTube account
- Oversee website content.
- Coordinate and facilitate tours at
- Work with KemperSports on all PR activities
- Work with the team and assist with managing outside agencies to develop creatives and negotiate marketing spend with key publications and vendor
- Oversee brand/storytelling style and voice to social platforms creating shareable content that remains true to the bran
- Create Email blast design and placement for communicating with our guests and future guests while promoting the Knoll. Oversee the design of loyalty communications and placement.
- Generate creative ideas that will shed positive light on the Knoll and drive incremental revenue
- Manage digital assets including all high-quality images and video of Knoll.
- Create, manage, and book all in house events such as; Member Guest Events and member social events.
- Respond quickly to all incoming leads/requests.
- Utilize sales software to track leads, deposits/payments, contacts and log communication.
- Have an open line of communication with the General Manager.
- Review and analyze internal and external market information, which reflects customer purchase, usage, and satisfaction with Company products and services. Monitor and track results sales efforts, analyze budget variances and recommend revised action plans to achieve budgeted goals.
- Assure the efficient and timely submission of all required operational, financial, budgetary, and related sales reports.
- Cross train other key staff members regarding the general sales process and important components as appropriate to facilitate the overall success of the team.
- Perform other duties as appropriate.
Education/Qualifications/Certifications
- Positive attitude, professional manner and appearance in all situations.
- BA or BS degree preferred.
- 3 years applicable sales and management experience, preferably in the golf, wedding or hospitality industry.
- Demonstrated experience and capability in the areas of budget development, fiscal management, strategic planning, staff management and sales.
- Demonstrated quality written, verbal, and interpersonal communication skills.
- Ability to analyze and solve problems; efficiently handle multiple duties under pressure with minimal supervision; work flexible hours as required including nights/weekends/holidays.
Position Physical Requirements
Must have the ability to:
- Give verbal and written instructions
- Read and write (English)
- Communicate verbally with staff and customers
- Visually inspect all work areas
- Retrieve information from technical sources
- Stand, walk, push, pull, lift, grasp, bend and kneel for up to 5 hours at a time
- Lift up to 50lbs occasionally, 20lbs frequently, and 10lbs constantly
Working Conditions
Work hours may include days and evenings on weekdays and weekends. Subject to inside and outside environmental conditions. May be exposed to inclement weather, potentially dangerous pesticides, herbicides, and fertilizers, misdirected golf balls, sharp and rapid equipment movement. Injury may result because of exposure to the above if safety policies and practices are not properly followed at all times.
Machine/Equipment/Tools Used
General office machines such as personal computers, printers, copiers, fax machines, calculators, telephones, etc. Golf clubs, golf cars.
Classification: Full-time, Salaried, Exempt, Non-seasonal
