Lidl Supermarket Coming to Lake Hiawatha?

Lidl's new stores are part of a $500 million expansion plan. There are 40 other stores planned across the East Coast for next year

PARSIPPANY — Lidl submitted an application to the Parsippany-Troy Hills Planning Board recently. The application (No.: 20:524) seeks a Preliminary and Final Major Site Plan with ‘C’ Variance Major Soiling Moving Permit for Block: 483 Lots: 1. The application is scheduled to be heard on Monday, December 7 starting at 7:30 p.m. This meeting will be held virtually. To login into the meeting click here. To view a copy of the agenda click here.

The block and lot number is located at 435 North Beverwyck Road, the site of the current Foodtown Store. The property is owned by Holly Gardens, Inc.

German discount grocer Lidl announced plans to open ten more supermarkets across New Jersey by the end of 2021 and double its store count in the Garden State.

A spokesperson said “it is too early to give specifics on additional sites in New Jersey” when asked about the status of the proposed location. Some of the locations planned include Bayonne: Harbor View Marketplace; Route 440 and Goldsborough Drive; Brick: Hooper Avenue; Egg Harbor: Fire Road; Garwood: South Avenue;  Glassboro: Delsea Drive; Gloucester: Blackwood; Lawrenceville: South Black Horse Pike;  Park Ridge: Kinderkamack Road; Weehawken: Park Avenue and Woodbridge: St. Georges Avenue.

The German grocer recently opened a store in Bayonne: Harbor View Marketplace; Route 440 and Goldsborough Drive. Its other New Jersey locations are in Bergenfield, Cherry Hill, Eatontown, Hazlet, Howell, Lacey, North Brunswick, Union, and Vineland.

Although a newcomer to the US grocery market, Lidl offers the best prices for both food and non-food items – up to 50% lower than its competitors. In the latest weekly ad, there are many hand-picked award-winning food products from various categories – dairy, deli, bakery, vegetable, meat, beer & wine. Lidl isn’t only about grocery. Every week you can find sales of selected heavily discounted items like clothing, baby products or kitchen appliances.

Lidl is a German supermarket chain focusing on selling discount products. The company was established in 1930 by Josef Schwarz, but the first discount store was opened only in 1973. Nowadays, Lidl operates over 11,000 Lidl stores throughout 32 countries including Europe and the United States. In the US, the first Lidl store was opened in 2017 and to date, the number of supermarkets had increased to over 60. Lidl is considered one of the most successful food retailers in the US and in other countries. Lidl’s motto is “Big on Quality, Lidl on Price”.

Lidl is highly appreciated by customers for the quality of products and service. The company is recognized in various prestigious rewards for its innovations and has a reputation as a constantly developing business. Every year Lidl implements more and more innovations that make shopping easier, such as MyLidl App available on iOS and Android or special theme-oriented sales.

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