Shake Shack to open on Monday

PARSIPPANY — Shake Shack will officially open in the Waterview Marketplace on Monday, October 7 with a ribbon cutting ceremony set for 10:45 a.m.

Shake Shack is an American fast casual restaurant chain based in New York City. It started out as a hot dog cart inside Madison Square Park in 2001, and its popularity steadily grew. In 2004, it moved to a stand within the park, expanding its menu from New York–style hotdogs to one with hamburgers, hotdogs, fries and its namesake milkshakes.

Since its founding, it has been one of the fastest-growing food chains, eventually becoming a public company filing for an initial public offering of stock in late 2014. The offering priced on January 29, 2015; the initial price of its shares was at $21, immediately rising by 123% to $47 on their first day of trading.

Shake Shack Inc. owns and operates more than 250 locations both domestically and internationally, typically located in stand-alone restaurants and shopping malls.

The new location in Waterview Marketplace will feature a 3,620 square-foot restaurant an outdoor patio with ample seating for guests.

Stores already open in the new Waterview Marketplace include DSW, HomeSense, The Paper Store, Ultra Beauty and Shake Shack. Orangetheory, MedFirst Primary and Urgent Care, B. Good will be opening soon, along with Whole Foods. Whole Foods is set to open on November 6 and will occupy 47,558 square feet.