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European Wax Center Continues To Call Out The Absurdity Of The Pink Tax

PARSIPPANY — European Wax Center (EWC) is a brand that empowers confident women every day. European Wax Center is located at 1121 Route 46, Troy Hills Shopping Center, Parsippany.

EWC first launched its #AxThePinkTax campaign in 2018 to raise awareness surrounding the often-overlooked Pink Tax: the extra amount of money women are charged for everyday products and services throughout their lives.

The “tax” is present everywhere from baby bottles and personal care products to clothes, canes, and more. As the Clio award-winning campaign enters its second year this April, EWC will take the campaign to the next level by not only continuing to raise awareness through education but also by providing people with tools to take action and ignite a movement. The Pink Tax is absurd, and EWC is taking action.

“As multiple studies have confirmed, The Pink Tax is real. It affects not only the millions of women who come to our centers, those who work at EWC locations, but all women, everywhere,” says Sherry Baker, President of Marketing and Product Development for European Wax Center. “Due to The Pink Tax, the average woman is charged an extra $1,351 each year for basic goods and services, which is money women will never get a say in how to spend and money that will never get invested, donated, or used to fund a passion project or business. We know that women know their worth, and we are going to help them claim it.”

In addition to the 2015 landmark New York study: From Cradle to Cane: The Cost of Being a Female Consumer*, a new 2018 study by the U.S. Government Accountability Office** on gender-related price differences revealed that while they acknowledge that the Pink Tax exists, not enough people speak up about it because the price differences are difficult for consumers to identify and therefore, many of them continue to be unaware that it exists. As a result, the government has assumed a status quo stance with no plans to take action. With this insight, EWC will amplify its efforts to raise awareness about this unfair pricing practice to help create a consumer outcry to inspire change.

European Wax Center (EWC), a leading beauty lifestyle brand franchise founded in 2004 by the Coba brothers, offers guests a full suite of waxing services, as well as a proprietary line of beauty products in the skincare, body, and brow categories. EWC provides guests with a modern environment for a comfortable and luxurious experiences, which is focused on EWC’s vision of Revealing Beautiful Skin™, through exceptional services by professionally trained and certified waxing experts. So confident in the EWC experience, the first wax is always complimentary (brows, underarms, bikini line for women, and nose, ears, and brows for men). The company operates a unique franchise business model, and its network now includes over 700 centers across the U.S.

For more information about EWC or to inquire about a franchise click here.

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Frank L. Cahill
Frank L. Cahill
Publisher of Parsippany Focus since 1989 and Morris Focus since 2019, both covering a wide range of events. Mr. Cahill serves as the Executive Board Member of the Parsippany Area Chamber of Commerce, President of Kiwanis Club of Tri-Town and Chairman of Parsippany-Troy Hills Economic Development Advisory Board.
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