PARSIPPANY — Frank Giuliano Sr. had a passion to help soccer grow in the Northern New Jersey area. Since moving to the United States from his native country Italy, he knew that it was only a matter of time until soccer would start to become popular in the states.
Little by little he began to build great relationships with important soccer figures in the area. Around this time kids were taking a liking to soccer, especially due to the growing success of the first professional soccer league in the United States called the North American Soccer League. Frank knew that these children needed quality soccer gear and equipment to be able to properly train with their teams.
It was in 1976 that Frank founded Universal Sporting Goods. Home to a variety of sports gear, including a large assortment of soccer gear. Over the years, Frank began printing the uniforms for most of the soccer teams in the area. As time went on, Universal Sporting goods was geared primarily towards the ultimate soccer fan and player.
It was in 2008 that Frank Giuliano Jr. took over the reigns of the business. His dedication and commitment to helping his father’s business grow was very notable from a young age. In 2012, Frank Jr. officially turned Universal Sporting Goods into The Soccer Zone. In Decemeber 2013, Frank took the company to the next level by opening a second location in North Bergen. After seeing the success of the first two locations, Frank decided to open up the third location in Parsippany-Troy Hills at 120 Baldwin Road (Directly across from Smith Field).
The decision was based on the town’s love for soccer and need to have a soccer specific store in the area.
Soccer Zone USA is located at 120 Baldwin Road, Baldwin Shopping Center. They are open 7 days a week. Monday and Tuesday 10:00 a.m. to 6:00 p.m., Wednesday and Thursday 10:00 a.m. to 8:00 p.m., Friday and Saturday 10:00 a.m. to 6:00 p.m. and Sunday 11:00 a.m. to 4:00 p.m. You can reach them by calling (973) 616-4449 or visiting their website by clicking here.
