PARSIPPANY — Kalaaz, the family-owned Indian ethnic wear boutique, is the latest local business featured in the Parsippany-Troy Hills Economic Development Committee’s “Meet the Merchants” video series, which spotlights the people behind the township’s small businesses.
Mayor Pulkit Desai opens the segment with a message about the role local businesses play in the community. “It is not just a place to shop, dine and receive services, but it is part of the fabric of our community,” Desai said. “They bring people together, strengthen families, create jobs, create revenues. This is something that we should all be very proud of in our community.”
Desai noted that local merchants also give back to charities, nonprofits, schools, youth programs and many other organizations in Parsippany. “That’s why I encourage everyone to come out and support our local businesses. Shop local, support local, build community, shop Parsippany,” he said.
Kalaaz recently moved to a new, larger location in Parsippany. The store is run by the same owners, but with an expanded inventory that now includes a kids section, more women’s wear, jewelry from all over India and, new this season, pashmina shawls.
“You might know us from the other location before, but we’ve just moved to this location. We’ve expanded ourselves,” the Kalaaz team said in the video. “It’s the same owners and the same business and the same love for the community, but with an expanded inventory. We are now a one-stop shop.”
What sets Kalaaz apart, the team said, is that its pieces are curated and designed with artisans in India, using fabrics the owners select themselves. The collection ranges from simple dresses for a dinner out to bridal party and wedding attire, along with men’s wear such as half jackets that customers of every background wear over regular office shirts.
“It’s not all about colors and all these beautiful outfits, but also about the work that goes behind the story that each outfit tells,” the team said. “We want to maintain a balance, so that you don’t just come to Kalaaz when you have a party, but you visit Kalaaz when you want the feeling of being in India, roaming the streets of India and looking at all this beautiful culture and art.”
“For us, it’s not about just one purchase. It’s about making those connections for a lifetime, where even when you wear that dress again, you know, okay, we went to that store here in Parsippany,” the team said. “This is all about the whole country of India coming together to celebrate the beautiful culture and the fabrics that we have. You should definitely take this beautiful trip to Parsippany and visit us at Kalaaz.”
Kalaaz first opened in Parsippany with a grand opening ribbon-cutting ceremony on Route 46.
Frank Cahill, Chairman of the Parsippany-Troy Hills Economic Development Committee, closes the segment. “Our local businesses are important to our community,” Cahill said. “They create jobs, support local organizations, bring people together, and help make Parsippany a great place to live, work, and shop.”
Kalaaz is located at 119 Route 46 East in Parsippany. For information about its clothing selection and store hours, visit www.kalaaz.in or call (973) 641-4826.
Merchants interested in being featured in the “Meet the Merchants” series can call (973) 559-6000 or click here.
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