Twelve years ago, Alex’s Lemonade Stand Foundation (ALSF) grew from the front yard of 4-year old cancer patient Alexandra “Alex” Scott to become one of the nation’s leading philanthropic organizations in support of pediatric cancer research.
2013 marks the ninth consecutive year that Applebee’s franchisees have supported Alex’s Lemonade Stand Foundation. Applebee’s is thrilled to announce a record $500,000 in fundraising proceeds generated in 2012 and over $3.2 million raised since 2005.
This year, more than 700 restaurants nationwide, including Applebee’s Parsippany will raise funds to help cure pediatric cancer with a goal of reaching the $5 million mark in funds raised.
Participating Applebee’s in New Jersey will raise funds throughout July in support of ALSF by donating $.25 from each lemonade sold (all varieties) through their Summer Squeeze® promotion to Alex’s Lemonade Stand Foundation.
Applebee’s guests will also have an opportunity to donate to ALSF through the purchase of paper lemons to be displayed on the restaurants’ walls in support of childhood cancer research.
“Doherty Enterprises and Applebee’s partnerships with Alex’s Lemonade Stand are extremely important to our organization and our neighborhood communities,” said Ed Doherty, Chairman and Chief Executive Officer of Doherty Enterprises a participating Applebee’s franchise organization.
Alex’s Lemonade Stand Foundation focuses on encouraging and empowering others, especially children, to raise money and awareness of childhood cancer research for treatments and cures.
For more information on this year’s Alex’s Lemonade Stand Fundraising efforts visit any New Jersey Applebee’s restaurant.