Morris Retirement Advisors Become ‘MRA Advisory Group’

Registered Investment Advisor (RIA) 'MRA Advisory Group' set to lead financial services niche for NJ 

PARSIPPANY — A Registered Investment Advisor (RIA) in the New Jersey financial services arena has unveiled a major rebranding, designed to bring the organization forward and better reflect its recent growth and expansion of comprehensive range of financial advisory services available.

Previously known as Morris Retirement Advisors, the Registered Investment Advisor (RIA) Firm will begin doing business as ‘MRA Advisory Group’. The announcement comes after the firm decided to capitalize on its recent growth and already established strong reputation in the niche, to further expand the range of financial services available to clients. MRA’s newly realigned service offering includes:

  • MRA Personal Planning: MRA will provide individual clients with one-on-one ongoing wealth advisory services through a monthly subscription service. Starting at $69/month, clients will be able to tailor their service experience based on their needs, and combination of meetings per year, number of goals and net worth structure. MRA uses an extensive service approach designed to simplify their clients’ financial lives, instil confidence with a financial plan and pursue growth. MRA Personal Planning clients will also be able to hire the firm’s tax planning and preparation services offered by its in-house CPA. Tax planning and preparation subscription services start at $49/month.
  • MRA Wealth Management: MRA will deliver personalized professional investment management tailored to each of its clients’ needs. With a minimum of $2,000 to open an account, clients will be able to choose to invest using WealthBuilder Investing, which offers a set of risk-based investment portfolios designed to align with our clients’ risk tolerance and long-term investment objectives. For clients with investable assets of $250,000 or higher, MRA will offer additional portfolio customization that includes individual stocks, bonds, alternatives and/or private equity. MRA does not charges trading commissions for investment  accounts. The firm charges an annual investment advisory fee ranging from 0.40% to 1.50% based on service model selection, portfolio complexity and assets under management.
  • MRA Business Services: MRA’s advisors will help businesses with annual revenue from $ 1 million to $10 million evaluate or explore the implementation of tax strategies and benefits programs. From business tax planning and preparation to business risk management strategies, MRA’s advisors will focus on helping business owners maximize their tax savings while helping them implement long-term strategies to mitigate risk, protect their businesses and pursue growth.
  • MRA Insurance Solutions: MRA can work with its clients to help protect what they can’t afford to lose, such as their ability to earn an income or a loved one from a premature death or illness. MRA Insurance Solutions make up one of the foundations of a solid financial plan.

MRA’s vision is to simplify financial planning and wealth management across generations. ‘MRA Advisory Group’ will draw on a foundation of experience, fiduciary mind-set and a team behind the new name boasting most of its Wealth Advisors have over two decades of financial services industry experience. To help deliver on its vision, MRA will begin offering for free, its branded financial planning tool – WealthBuilder Planning. The idea is to offer the public a digital financial planning tool to help them create investment plans based on their financial goals, with or without the support of a Wealth Advisor. WealthBuilder Planning will help answer the who, what, where and when as it relates to financial goals and help build paths toward achieving the goals of users.

To sign up for WealthBuilder Planning click here.

CEO, Wealth Advisor, Marco Lima, CFP® commented: We are reinvigorated and eager to introduce both existing and new clients to our realigned service offering, and we’re thrilled to be operating under the new MRA Advisory Group name.

Marco Lima, CFP® continued: “Our recent growth is a result of our unwavering focus on providing our clients with the best service possible and we feel the rebranding was an essential step to continuing the brand’s future. Careful planning, industry experience and due diligence in all that we do are the key drivers behind MRA’s future success.”

For more information, please visit the official website by clicking here.

MRA Advisory Group (“MRA”) is an Independent Registered Investment Advisor (RIA) firm that employs comprehensive financial planning and risk management strategies as core principles of its advisory process.  Since 2012 MRA’s advisors have been successful financial planning and wealth management professionals associated with an unaffiliated broker-dealer. In 2017, the team transitioned the MRA team to become a fully independent RIA. With a fiduciary mind-set, our team includes seasoned professionals, specialists, and a friendly supporting staff. Most of our Wealth Advisors have over two decades of financial services industry experience.

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