Centenary’s School of Professional Studies opens social media center

Building located at 7 Campus Drive in the Mack Cali Campus

PARSIPPANY — Centenary University’s School of Professional Studies (SPS) is now in a new location in Parsippany. It is located at the Mack-Cali Professional Building at 7 Campus Drive. This facility offers more classroom and conference space than before, plus it houses a Social Media Center of Expertise. This Center, which is called #theVIBE, will launch a Social Media Marketing certificate program and a Bachelor of Science in Business Administration: Social Media Marketing for adult professionals.

#theVIBE was first launched at Centenary University in Hackettstown in 2015 as a location where students can gain social media expertise and where businesses can leverage the knowledge of social media experts. The launch of this program was so successful that they have built a second Social Media Center at Centenary University’s School of Professional Studies (SPS) in Parsippany.

“The program will help fill the gap we see today in analytic talent and appears to be on the forefront of instilling the skills colleges should be teaching,” says Kevin Hartman, Google Head of Analytics – Consumer Goods and Entertainment Sector.

Students studying Social Media Marketing will be immersed in social media by learning in a modern collaborative environment at #theVIBE, with its impressive touchscreen videowall streaming the latest social media data. This is a rapidly changing field and the program keeps students on the pulse of social media through interactive demos, customized video homework by social media experts, and hands-on use of industry social media listening software. Additionally, embedded in the courses are Google and Facebook certifications. This initiative will be managed by Kathy Naasz, Centenary’s Vice President for Innovation and Tim Guella, Social Media Director.

“The career opportunities in this field, in this part of the country, are massive,” says Naasz. “We can’t fill all the requests from companies looking for social media experts, so the move to Parsippany, to accelerate the training of working professionals who have interest in either expanding their skill set or making a career shift, is the next logical step. We have not even begun to market it and we already have 10 students in the first class in May.”

For more information, visit centenaryuniversity.edu/thevibe or call (973) 257-5190.

First established in 1999, Centenary University’s School of Professional Studies (SPS) provides an entrepreneurial approach to the educational experience by offering professional studies to an adult population, allowing students to select the modality most conducive to their busy lifestyle. Students can take classes in a variety of formats: one-night-per-week, completely online or through a blended approach, which combines online and in class methods.

The curriculum combines theory and practical experience, allowing students to apply knowledge acquired immediately. Having conferred thousands of degrees, the School of Professional Studies serves as an inclusive and collaborative learning community dedicated to preparing adult students to progress further in society and to contribute directly to the state’s economic engine.



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Publisher of Parsippany Focus since 1989. Covering a wide range of events. Executive Board Member Parsippany Area Chamber of Commerce. President of Kiwanis Club of Greater Parsippany. Vice Chairman of Parsippany-Troy Hills Economic Development Advisory Board.